Common Generic Technology Commercialisation Pitfalls being Avoided:
Poor Technical And Commercial Evaluation / Due Diligence: ZCTx has a world leading commercial and technical team enabling objective identification and evaluation to be done on a joint commercial and technical basis to assess efficiency of the technology in £, € or $ / Unit to understand the commercial advantage, worldwide and how it can be maintained for given current state of the art. Go / no go is given based on a “significant” (20%+) cost and or performance benefit over competitive technologies and periodically evaluated against competitive state of the art and internal efficiency modelling.
Poor Concurrent Planning: Clear route plan established from “innovative” idea, research and development with successful, efficient commercialisation being the aim. Development route mapped with adequate funding and other resources being organised concurrently and injected subject to the achievement of successful milestones.
Hoping That By The End Of A Successful Proof of Concept or Pilot Plant Stage Investment Will Pour In: Commercial scaling is only possible when Pilot plant production engineering and production line has been established and run. Once the production process is proven to work efficiently, then considerable commercial debt and equity finance can be raised to expand operations.
Forced To Market Too Soon: Avoid direct exposure / confrontation with established / potentially competitive technologies and their stakeholders until the Zero Carbon Technology is through the commercialisation path and in service with customers, by that time it will be too late for them to bury or discredit it as long as the IPR field and route to market has been well planned.
Core Technology Value
The socio-economic prosperity of a modern economy is directly related to its intellectual property ownership and exploitation. The Zero Carbon technology portfolio has many well protected technologies, or ones that will be protected once the right backing is found to make it worth while registering and exploiting. The technology transfer and commercial exploitation of the Zero Carbon IPR would not only create a direct beneficial impact in a community but it would also create a myriad of spin-offs. There is a large amount of “serious” Carbon Reduction “green” technology waiting to be exploited. With Carbon Reduction technologies access to world markets is still hard and there is a massive shortage of development / venture finance beyond pilot stage and no commercial structure to work within, not to mention language, cultural barriers, etc.